Specialist project management consultancy Matrix Group rebranded last night at an x-themed party to publicise their new name – Xigo. The new name was kept under wraps until the launch event, and invitations were cryptically titled ‘x marks the spot’. Key players from the New Zealand construction industry joined with Xigo directors and staff to celebrate the rebrand of the company and its phenomenal growth over the last two years. “In spite of the quiet market, we’ve grown rapidly from two directors in 2010 to a team of four directors and eight employees by June 2012, and an increase in revenue of over 400 percent over the last two years” says David Wilkie, director at Xigo.
“Matrix is an over-used brand in the business community, so it’s an opportune time to switch to a more memorable name that plays to our strengths. The name Xigo is a derivation of the Latin word ‘exigo’, which means exact, complete, finish, determine, decide, settle; and we are using it with the strap-line ‘best for project’ which reflects our philosophy and thinking around project management. (more…)